Modern Times Group secures long-term EHF agreement

Commercial and pay-television broadcaster Modern Times Group has struck a long-term rights deal for the European Handball Federation men’s and women’s Champions League club competitions.

The exclusive deal covers Sweden and Norway and will run for six years, from 2014-15 to 2019-20.

Modern Times Group’s new agreement with the EHF Marketing division of the continental governing body was brokered by the MP & Silva agency.

Matches will be shown on the free‐to-air channels TV10 in Sweden and Viasat4 in Norway and via pay-television sports channel Viasat Sport in both countries.

Coverage will also be provided on catch‐up channels TV10 Play and Viasat4 Play plus online subscription service Viaplay.