Digital media group Motorsport Network has launched Motorsport Studios, a new global distribution and production platform.
Motorsport Studios will provide fans with access to the group’s extensive media archive. The platform will also look to bring a “unique full-service offering” to motorsport companies and integrate its in-house OTT streaming technology solution with production and content curation, global distribution and audience targeting.
Motorsport Network said that its web and digital properties currently reach a worldwide audience of 56 million and that Motorsport Studios will seek to capitalise on this.
Motorsport Studios will incorporate a number of units, including Motorsport Images, Motorsport.tv and Duke Video, into one integrated offering. Motorsport.tv is Motorsport Network’s digital OTT platform and will continue to host exclusive content such as the feature-length movie ‘Heroes’.
Motorsport Studios will also seek to enhance the consumer-facing offerings of Motorsport Images and Duke Video by creating new products for fans and collectors. The new platform will be headed by James Allen, who has served as Motorsport Network president since 2018.
Allen said: “We have the largest motorsport and automotive image archive and an extensive video library that we can leverage, because sport is not just about live events, it is also about rich content, history and context. We are best placed to understand what content the fans are interested in on digital platforms as we are a digital-first business.”
Earlier this year, Motorsport Network appointed Mehul Kapadia, a long-serving executive at Indian telecoms company Tata Communications, as its chief operating officer.