Digital media platform Motorsport Network has created a joint venture with Triangle Media, a Middle East-based communication and event management company, to expand its presence in the Mena region.
As part of the agreement, the two parties will localise a range of products, services and digital destinations operated by Motorsport Network in the region.
The joint venture will cover Motorsport Network properties across racing, automotive, live experiences and esports. The partnership is designed to leverage the platform’s media coverage of motorsport and automotive content in the Mena region and also showcase local events.
Motorsport Network said the newly-formed properties and data-enabled inventory will present local and global advertisers with a “unique opportunity” to tap into an engaged audience in the Mena region.
Motorsport Network chief executive Yavor Efremov said: “With two Formula 1 GPs, a MotoGP race, Formula E and now the Dakar Rally as well as international car shows, and many other events, there was no doubt we had to strengthen our position in this region.”