MP & Silva brokers Japanese mobile deal for Inter

The MP & Silva agency has brokered a deal for mobile services provider MLJ to develop Italian Serie A football club Inter Milan’s digital products and services in Japan.

The deal will run for two years, from 2014-15 to 2015-16.

MLJ has secured the exclusive right to develop and market Inter’s official Japanese mobile website for smartphones and non-smartphone mobile devices.

Inter will provide MLJ with exclusive content, including video footage, targeted at the Japanese market. The club’s Japanese fan base has expanded in recent years since the arrival at the club of Japan national team player Yuto Nagatomo.