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MP & Silva extends Badminton Asia partnership

The MP & Silva agency has extended its rights distribution partnership with the Badminton Asia governing body.

The new four-year deal runs from 2017 to 2020.

MP & Silva will continue to distribute Badminton Asia’s worldwide media rights for its full calendar of events. The agreement covers all media platforms and devices, including online and mobile, as well as betting and in-flight rights.

Over the course of the deal, MP & Silva will create new revenue streams to aid badminton’s development in Asia.

MP & Silva first linked up with Badminton Asia in 2014.