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MP & Silva partners up with Asian MMA body

The MP & Silva agency has agreed a media and commercial rights partnership with Way of the Dragon Sports Company, official partner of the Chinese Taipei Mixed Martial Arts Association.

Terms of the agreement were not disclosed, but it will commence with MP & Silva distributing WOTD Sports Company’s RFC – Way of the Dragon Combat Sports Championship 02 on July 7-8.

The agreement will also see MP & Silva oversee sponsorship opportunities for the CTMMAA and its line-up of events in the Chinese Taipei.

Wu Swee Sin, managing director for MP & Silva in the Asia Pacific region, said: “Mixed martial arts continue to have a major following in Asia, and we are delighted to partner with the CTMMAA to help showcase their marquee events and grow their international presence.

“One of its ambitions is to be the biggest MMA property in China, and with our expertise and network, we look forward to working closely with them to build the profile of their events.”