MP & Silva partners with Digiturk to take Super League global

The MP & Silva agency has agreed a two-year deal with Turkish pay-television operator Digiturk to distribute its highlights package for the country’s top-tier Super League football division on a global basis.

The deal will run for two seasons, from 2013-14 to 2014-15, and excludes the Dutch market for the 2013-14 campaign.

It is the first time the Super League highlights package has been distributed outside of Turkey by any agency.

The full highlights package covers pay-television and terrestrial television platforms, devices covering broadband and mobile, and across formats including news access, magazine and highlight shows.

Nine weekly Super League games and includes match highlights, post-game interviews, league table standings and upcoming fixtures comprise the package, which will be produced in the English language.