The MP & Silva agency has acquired exclusive rights for the Formula One motor-racing championship in the Middle East and North Africa, Poland, Bulgaria and Romania.
The deal will run for six years, from 2014 to 2019, apart from in Bulgaria where the rights will cover five years, from 2015 to 2019.
The agreement with Formula One Management, which operates the series, covers exclusive rights for all races, qualifying and practice sessions across all media platforms.
“The purpose of this agreement is to help grow interest in Formula One throughout the Middle East and I am confident that MP & Silva can help us achieve that,” Formula One Group chief executive Bernie Ecclestone said.