MSM’s Liv Sports to offer Euro 2016 qualifiers in Indian market

Indian media group Multi Screen Media has said that its Liv Sports digital arm will exploit the mobile and internet broadcast rights for the qualifying competition to the Uefa Euro 2016 national team football tournament.

Liv Sports will offer both live and video-on-demand match content from the qualifiers, which run through to November 2015.

The digital platform will enable viewers to watch the live broadcast of games at $3 (€2.40) per match. It will also offer video-on-demand highlights. The VOD content on Liv Sports will include match highlights, goals, penalties, red cards and free kicks.

Sony Entertainment Network executive vice-president and digital head Uday Sodhi said: “Since our inception as the official mobile and internet broadcaster for the 2014 Fifa World Cup Brazil, the idea behind Liv Sports was to offer quality content that is mass inclusive and not designed to cater only to ardent sports fans. We are committed to keep every cross section of our consumers actively engaged through quality interactive sports content.”

MSM’s sports and entertainment pay-television channel Sony Six secured the exclusive broadcasting rights to the European qualifiers for Euro 2016 and 2018 Fifa World Cup across the Indian subcontinent in a deal struck in June 2013.