My Sports, the new service launched by pay-television broadcaster Eleven Sports in Myanmar, has struck an exclusive live rights and production deal with the Myanmar Football Federation.
The deal will run for eight years and cover Myanmar’s men’s and women’s senior teams, as well as the U23, U19 and Futsal teams.
My Sports had already secured rights for the Myanmar National League and the General Aung San Shield, as well as coverage of the English FA Cup, Italian Serie A top tier and the Chinese Super League.
When combined with its coverage of the domestic competitions, the new deal means that My Sports will offer nearly 200 matches per year with a specific local interest.
As part of the agreement, the Myanmar Football Federation reserves the right to sell on rights to free-to-air platform MRTV in sublicensing agreements.