MyCujoo adds Moldova FA to football rights portfolio

Football streaming platform MyCujoo has signed a multi-year agreement with the Football Association of Moldova (FMF).

The deal will involve a number of FMF-organised matches stream on the platform, with a particular focus to be placed on developing youth football in Moldova.

The deal covers national and regional youth competitions, the top-tier women’s league and cup, the men’s second league, beach soccer and futsal.

To tie in with the agreement, MyCujoo has hosted a series of streaming workshops in the Moldovan capital of Chișinău that were designed to empower clubs to stream their own matches.

FMF president Leonid Oleinicenco said: “The FA of Moldova took an important step last year in promoting football, when we started to broadcast all matches in the first division. And this year, through our cooperation with MyCujoo, we want to go even further, to offer the possibility to juniors, lower divisions and women’s football clubs to be watched, followed and promoted.

“To enable this, the federation went even further, helping small teams to purchase technical equipment and train people who will deal directly with match broadcasting. I hope that this cooperation between FMF and MyCujoo will deliver incremental revenue, and lead to further successful joint projects in the future.”

The FMF becomes the third Uefa federation to partner with MyCujoo, joining the Cyprus Football Association and the Bulgaria Football Union.

At the end of 2019, MyCujoo has struck a wide-ranging deal with the CFA to offer pay-per-view streaming of the top-tier Cyta Championship. In providing the matches on a PPV basis, the offering represented a departure from MyCujoo’s standard model of providing advertising-funded free streaming. There is already a PPV capability offered within the MyCujoo platform although the vast majority of rights-holders have opted for free streaming.

Also in December, MyCujoo announced a deal with the United Soccer League to broadcast more than 500 USL League Two matches during the US competition’s 2020 season.