Nascar extends long-running Canadian rights partnership

Canadian pay-television sports broadcasters TSN and RDS have signed multi-year extensions to their rights deals for North American stock car-racing series Nascar.

The broadcasters will retain exclusive rights in Canada to all top-tier Monster Energy Nascar Cup Series and Nascar Xfinity Series races, as well as qualifying, practice sessions and repeat broadcasts.

The multi-platform agreement includes expanded digital rights, with TSN and RDS to deliver comprehensive coverage of Nascar events across their respective digital and social media channel.

“Nascar’s collaboration with TSN has been paramount to the sport’s growth in the Canadian market, our largest outside the US,” Steve Herbst, senior vice-president of broadcasting and production for Nascar, said. “TSN has been an important partner in catalysing Nascar’s growth in Canada from both a media and competition perspective.”

The networks’ coverage of the 2017 Nascar Cup Series begins on Sunday with coverage of the showpiece Daytona 500 event.

TSN has broadcast Nascar races since the network’s inception in 1984.