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Nascar targets international fanbase with TrackPass service

North American stock car-racing series Nascar has launched its first digital subscription product developed specifically for the international market.

Nascar TrackPass will provide all 38 Monster Energy Cup Series and 33 Xfinity Series events during the forthcoming 2017 season. The product will be available in 120 countries and territories at launch, with plans to continue expanding the TrackPass footprint throughout 2017.

TrackPass will offer full race replays and features such as live leaderboards and highlights. Subscription costs start at $125 (€118) per year or $15 per month and vary by individual country and territory.

“Exploring new distribution channels for race content across both broadcast and digital platforms allows Nascar to continue strengthening its global presence and diversify the sport’s fan base,” Steve Herbst, senior vice-president of broadcasting and production at Nascar, said.

Nascar Track Pass has been developed in association with Playmaker Media, NBC Sports Digital’s technology service. It has been launched ahead of the Monster Energy Cup Series season, which commences with the Daytona 500 at Daytona International Speedway on Sunday.