HomeNewsBasketballUSA

NBA and Turner partner to create mobile-only Yahoo show

The NBA is partnering with Turner Sports and Yahoo Sports to produce a live nightly show designed for mobile viewers.

The free-to-watch streaming show, called The Bounce, will run five nights per week on Yahoo Sports and the Yahoo Sports app on iOS and Android. It will offer in-progress highlights, a live scoreboard, social-media integrations and behind-the-scenes footage.

The three-hour programme, which will be co-produced by Turner Sports and Yahoo Sports from the Turner Studios in Atlanta, is designed to further engage millennial fans digitally on game nights.

It will also aim to encourage fans to subscribe to NBA League Pass and take part in the official NBA fantasy game, both of which are available on Yahoo.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.