NBA and Turner partner to create mobile-only Yahoo show

The NBA is partnering with Turner Sports and Yahoo Sports to produce a live nightly show designed for mobile viewers.

The free-to-watch streaming show, called The Bounce, will run five nights per week on Yahoo Sports and the Yahoo Sports app on iOS and Android. It will offer in-progress highlights, a live scoreboard, social-media integrations and behind-the-scenes footage.

The three-hour programme, which will be co-produced by Turner Sports and Yahoo Sports from the Turner Studios in Atlanta, is designed to further engage millennial fans digitally on game nights.

It will also aim to encourage fans to subscribe to NBA League Pass and take part in the official NBA fantasy game, both of which are available on Yahoo.