NBA brokers digital partnership with Vice

North American basketball league the NBA has agreed a multi-year partnership with digital media and broadcasting company Vice Media.

The Vice Sports arm of Vice Media will produce a range of original mobile and digital NBA content, which will be made available to fans worldwide.

The partnership will begin with ‘The Way We Ball’, a documentary series that focuses on how local and personal circumstances can impact the way children around the world practice and play basketball.

Due to launch this autumn, the series will feature various NBA players, such as Joel Embiid (pictured) of the Philadelphia 76ers and Jamal Murray of the Denver Nuggets.