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NBA goes social with Facebook Watch partnership

North American basketball league the NBA has agreed a game highlights deal with social media platform Facebook.

Terms of the deal were not disclosed, but NBA Digital, jointly-managed by the league and media company Turner Sports, said all NBA, WNBA, G League and 2K League game recaps will be available on Facebook Watch.

These video recaps will span every game during the season, including the Summer League, preseason and playoffs where applicable.

Additionally, the NBA will host a weekly Watch Party on Facebook, allowing fans around the world to watch and interact with game recaps and videos together in real-time. WNBA, G League and 2K League Watch Parties will be held monthly on the platform.

The NBA claims to have one of the largest Facebook communities in the world, with 400 million followers across all league, team and player accounts on the platform.

Devi Mahadevia, Facebook North America sports programming lead, said: “The NBA boasts one of the most vibrant sports communities on our platform – and by delivering these game recaps and hosting a weekly Watch Party, the league will be able to engage with fans around the world in new and exciting ways.”

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