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NBA strikes content partnership with Brazilian telco

North American basketball league the NBA has entered into a content partnership with Brazilian telecommunications company Vivo.

The length of the partnership was not disclosed, but it will make Vivo the NBA’s official mobile operator in Brazil.

Vivo’s customers will be able to watch live NBA games and other content by downloading an NBA application launched by the operator, with plans available on a weekly or monthly basis.

Vivo will provide its NBA content through a basic or premium subscription. The basic package will provide 25 games from the regular season, along with a further 29 games from the postseason. It will cost R$3.99 (€1.2/$1.3) per week or R$9.90 per month.

The premium package will cost R$19.99 per month and will provide full access to the NBA’s online streaming service, League Pass, encompassing all games across the season.

Arnon de Mello Neto, NBA vice-president for Latin America, said: “Brazil’s telecommunications sector is fundamental to our expansion plan, to bring information, services and experiences to tens of millions of Brazilians. We will take basketball to new heights in terms of popularity, an important step in the NBA’s consolidation in Brazil.”

The NBA’s agreement with Vivo also includes wider commercial rights.