The NBC Sports Group division of US media company NBCUniversal has agreed a deal to acquire direct-to-consumer digital platform Revolution Golf.
Terms of the agreement were not disclosed, but NBC Sports said that the addition of Revolution Golf to its portfolio will now increase the number of digital monthly aggregated users across all of its platforms to 15 million engaged golfers.
Revolution Golf delivers a range of video-based instruction and travel content, as well as integrated e-commerce options to almost two million subscribers.
NBC Sports’ other golf-focused properties include the Golf Channel and GolfNow, a golf technology provider and tee-time marketplace.
Mike McCarley, president, golf, at NBC Sports, said: “From a business standpoint, as we continue to evolve for the future, Revolution Golf adds another subscription-based business that is not dependent on rights fees.”
Meanwhile, social video platform Twitch has agreed to live stream the inaugural Universal Open Rocket League, a new esports tournament established by NBC Sports, online competitive gaming platform FACEIT and games developer Psyonix.
Coverage will be available on FACEIT and NBC Sports Twitch channels.