NBC Sports Group today announced the acquisition of the All-American Bowl, a high school football all-star game from All American Games, LLC. Effective immediately, NBC Sports will become the exclusive owner, operator and multi-platform media rights-holder of the annual high school football showcase, which features the country’s top 100 players.
The annual game has been broadcast the All-American Bowl annually since 2004. The 2019 All-American Bowl was watched by more than 3 million viewers.
The deal brings NBC Sports Group into the event management space by a media company occupied most prominently by ESPN, which operates several College Football bowl games and College Basketball tournaments.
As part of the acquisition, NBC Sports Group will oversee all day-to-day operations of the All-American Bowl, including its selection process and combine.
“We are excited to continue the incredible legacy of the All-American Bowl, and engage the wide-ranging assets of NBC Sports Group and NBCUniversal to elevate the game to new heights,” said Gary Quinn, director, business development at NBC Sports.
“After twenty years, we are proud and excited to hand-off leadership of the All-American Bowl and its related properties to NBC Sports,” said Douglas Berman, chairman and chief executive of All American Games. “They will be great stewards of the event into the future.”