The NBC Sports division of US media company NBCUniversal has launched an OTT product targeted at winter sports fans.
Operated by NBC Sports Gold – NBC Sports Digital’s direct-to-consumer live streaming platform – Snow Pass will give US fans access to live and on-demand domestic and international competitions of seven Olympic winter sports through to April 2019.
Snow Pass will feature 700-plus hours – including nearly 100 exclusive hours – of coverage of International Ski Federation (Fis) events in alpine skiing, Nordic combined, ski jumping, cross-country skiing, freestyle skiing, biathlon and snowboarding. For 2018-19 Snow Pass has been priced at $69.99 (€61).
A complement to the hundreds of hours of Olympic winter sport programming airing across NBC, NBCSN, Olympic Channel: Home of Team USA, and their respective digital platforms, Snow Pass includes every remaining stop of the World Cup season for each of the seven sports, including exclusive live and on-demand coverage of many alpine skiing events. The pass also features live and on-demand coverage of the 2019 Fis World Championships, which will take place from February to March.
NBC Sports Gold holds the exclusive rights to all Fis events held in Austria, and will stream the first Alpine Skiing World Cup races of the 2018-19 season from Sölden on Snow Pass on October 27-28.