NBC Sports moves Nascar studio operations to Charlotte

NBC Sports has moved its Nascar television programming from Stamford, Connecticut, to its studios in Charlotte, North Carolina, in order to be closer to the series and showcase its talent.

In addition, Nascar America, NBCSN’s daily motorsports show, has been given a new look, theme and weekly schedule. Active drivers will regularly appear on Wednesdays.

“We have a theory here that if you’re not getting better, you’re getting worse,” NBC Sports Nascar executive producer Sam Flood told the Charlotte Observer.

“The audience now knows what to expect. Our show had tons of great elements, but you weren’t quite sure where everyone was and what the engagements were because we were filling in a schedule with people coming up to Connecticut.

“The show — the control room and all the execution — still comes from Connecticut, but the talent now has one location, which we feel will be a real asset to the show.”

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.