NBC Sports pens rights deal with USA Swimming

The NBC Sports Group division of US media company NBCUniversal has signed a long-term media-rights agreement with the USA Swimming governing body.

The deal grants NBC Sports exclusive television and digital rights to a number of USA Swimming-organised events until 2024.

NBC Sports will provide extensive coverage of events such as the Pro Swim Series, National Championships, winter National Championships and the Pan Pacific Swimming Championships, a once-per-quad international competition featuring the United States, Australia, Canada and Japan.

Coverage will be provided across NBC, NBCSN, and the International Olympic Committee’s Olympic Channel platform. NBCUniversal agreed a content partnership with the IOC and the United States Olympic Committee in December.

Complete programming information will be announced at a later date.

Most recent

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.

Greek pay-television broadcaster Nova has paid a premium to renew its exclusive rights to EuroLeague and EuroCup basketball in Greece and Cyprus, SportBusiness Media understands, marking a second consecutive fee increase for the European tournament’s rights in the territory.

Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.