HomeNewsUSA

NBC Sports Philadelphia to introduce alternate betting-focused broadcast

NBC Sports Philadelphia has become the latest US regional sports network to introduce betting-focused broadcasts.

On Wednesday evening, it will produce an auxiliary broadcast of the Philadelphia 76ers-Atlanta Hawks NBA game on overflow channel NBC Sports Philadelphia Plus, featuring betting-related commentary and analysis, along with up-to-date betting data and information,

It follows the lead of NBC Sports Washington Plus, which in January became the first RSN to launch an alternate sports betting broadcast, in partnership with the Washington Wizards.

What is new about NBC Sports Philadelphia’s initiative is that it has a separate betting commentary team, which will be broadcast in a traditional way on the primary channel. The alternate telecast will be led by the hosts of the station’s new betting-centric programme The Daily Line: Marc Farzetta, Anthony Gargano and sports-betting expert Brad Feinberg.

Read this: Monumental gets gambling head start with Wizards betting broadcasts

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.