NBC teams up with Yahoo for winter Olympics digital coverage

The NBC Olympics division of US media group NBCUniversal has extended a digital content partnership with internet company Yahoo through to the end of the 2014 winter Olympic Games in Sochi, Russia.

Under the agreement, Yahoo will offer access to NBC’s exclusive digital video live coverage and highlights of the Games. A daily NBC Olympics magazine programme will also be available via Yahoo platforms.

NBC Olympics will also integrate Yahoo content and products such as Yahoo Search, Flickr and Tumblr into its platforms to cover the Games.

For the first time ever, NBC will provide live streaming coverage of all winter Games competitions through NBCOlympics.com and the NBC Sports Live Extra app.