NBCU commits to broad coverage of Youth Olympics

US media company NBCUniversal has committed to airing 24.5 hours of the upcoming 2014 Youth Olympic Games on the NBC network and pay-television broadcaster NBC Sports Network – the first time the event will be afforded coverage on the two platforms.

NBC Olympics’ coverage begins with the opening ceremony in Nanjing, China on August 16 on NBCSN. Ongoing coverage will include highlights from each day’s events, normally airing in primetime on NBCSN, similar to NBC’s traditional Olympic primetime presentation.

NBC will air three, one-hour broadcasts of the 2014 Youth Olympics beginning on August 17. In addition, sports broadcaster Universal Sports Network will provide 30 hours of Games coverage.

NBCU will present coverage of every edition of the Youth Olympic Games through 2032, as part of its new rights agreement with the International Olympic Committee that was announced in May.

Nanjing 2014 marks the second edition of the summer Youth Olympic Games, following the inaugural event in Singapore in 2010.