HomeNewsBasketballUSA

NCAA March Madness scores improved ratings on 2018

Monday’s NCAA Tournament Championship Game earned a 12.4 overnight rating on free-to-air CBS, up about 20 per cent on last year’s final, broadcast on cable channels TBS, TNT and truTV.

But the rating was down on the last time the March Madness final was shown on CBS: it earned a 14.5 overnight in 2017.

Overall, March Madness reported an all-time record for live streams and live hours consumed – those figures were up 31 per cent and 29 per cent respectively. Linear coverage on CBS, TBS, TNT and truTV delivered an average rating of 7.1, up 11 per cent from last year’s 6.4.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.