Nent adds Denmark’s eSuperliga to rights portfolio

The Nordic Entertainment (Nent) Group has acquired exclusive rights in the Nordic region to Denmark’s eSuperliga esports tournament through a deal that also makes it a joint owner of the competition.

This year’s tournament, which gets underway on March 11, will be contested by EA Sports’ FIFA players representing 15 top Danish teams.

Around 200 hours of coverage will be shown on Nent’s Viaplay streaming service. Nent will also provide extensive studio programming including analysis, interviews and FIFA tutorials, with selected matches to be shown on its TV3 Max channel in Denmark.

The eSuperliga is entering its fourth year and counts Danish Superliga clubs Brøndby IF, FC Midtjylland, AaB and FC Copenhagen among its representative teams. The winners of this year’s tournament will receive nearly €25,000 ($28,000) in prize money.

The competition was created by Divisionsforeningen, the Danish football club association, and is operated by DreamHack Sports Games, which also runs the Swedish eAllsvenskan and the Dutch eDivisie, as well as golf’s European eTour.

Commercial broadcaster TV2 Denmark is a major broadcaster of esports in the country, showcasing its content on the TV2 Zulu channel. The broadcaster this week called for better scheduling of esports events and an improved world feed in order to justify the increased asking price for media rights.