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Nent adds sports channels to Bahnhof in Swedish distribution deal

Nordic Entertainment (Nent) Group has extended its distribution deal with Swedish internet service provider Bahnhof, adding its premium sports channels for the first time.

Along with adding Nent’s sports channels, Bahnhof 350,000 customers will continue to have access to Nent’s Viaplay streaming service in Sweden as an add-on subscription service, as well as the Viaplay entertainment and movie packages in its top-tier TV offering TV Stor.

Nent’s Swedish channels TV3, TV6, TV8, and TV10 remain part of the distribution agreement.

Kim Poder, chief commercial officer at Nent said: “We have recently renewed our Swedish rights to the Premier League until 2028, we will be the home of FIS winter sports from 2021 and we continue to invest in Viaplay originals, the best Hollywood films and series, and high-quality kids content.

“We want Viaplay and our unique content to be as widely available as possible, and we are constantly exploring new ways to bring them to even more homes.”

As well as rights to the Premier League and Fédération Internationale de Ski (FIS) events, Nent has also renewed and added rights to several high-profile sports properties to its current and future portfolio in Sweden, including IIHF, Formula One and Germany’s Bundesliga rights.

It did, however, miss out in Sweden (and Finland) the latest auction for rights to the Uefa Champions League from 2021-22 to 2023-24.

Nent said it has a “strategic focus on long-term distribution deals” and has many agreements throughout the Nordics. In Sweden, as well as Bahnhof, Nent has deals with A3, Allente, Com Hem, Connect TV, Junet, Kalejdo, Mediateknik, Ownit, Sappa, Serverado, Telia and Universal Telekom.