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Nent extends Open Championship deal in the Nordics

The Nordic Entertainment (Nent) Group has renewed rights for golf’s Open Championship in the Nordics until 2024.

Nent’s new six-year deal across Denmark, Finland, Norway and Sweden was brokered by the IMG agency. The deal also includes rights to the Women’s British Open, the Senior Open Championship and the Amateur Championship.

Its previous three-year deal Open Championship rights, from 2016 to 2018, was part of a package deal with IMG that also included rights to the US PGA Championship, US Open, Ryder Cup, European Tour, World Golf Championship events, LPGA events and the Asian Tour.

Nent also holds rights to the European Tour, which includes the Ryder Cup, across the Nordics until 2024. It also has rights in 2019 to the US Open (Nordics), PGA Championship (Nordics) and rights to the US Masters (Denmark only).