Nent Group acquires host of winter sports rights in Nordics from Infront

Nordic Entertainment (Nent) Group has acquired rights to a host of winter sports properties in the Nordics from the Infront agency, landing a blow to public-service broadcasters in the region.

Nent’s five-year deal with Infront starts in 2021-22 and is for exclusive rights to the following International Ski Federation (FIS) events:

  • Mens and Womens FIS Alpine Ski World Cup
  • Mens and Womens FIS Cross Country World Cup
  • Mens and Womens FIS Ski Jumping World Cup
  • Mens FIS Nordic Combined World Cup
  • Mens and Womens FIS Snowboard World Cup
  • Mens and Womens FIS Freestyle Ski and Freeski World Cup
  • FIS World Ski Championships in 2023 and 2025.

The move will come as a disappointment to public-service broadcasters SVT (in Sweden), NRK (in Norway) and YLE (in Finland). All three currently hold rights to FIS World Cup events, in five-season deals from 2016-17 to 2020-21, and the 2019 and 2021 Alpine and Nordic World Championships.

SVT sports director Åsa E. Jönsson said on Thursday that the broadcaster had tried to renew rights but Nent’s ability to bid across each country in the Nordics meant it had the upper hand.

Infront acquired global rights to the 2023 and 2025 Alpine and Nordic World Championships last year, and sells the rights to almost all World Cup events through a series of deals with the national skiing federations.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.