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Nent Group confirms rebrand as Viaplay

Nordic Entertainment Group (Nent Group) has formally changed its name and brand to Viaplay Group following approval of the change by shareholders at the company’s annual general meeting.

Nent first proposed the rebranding in March to reflect its strategic focus on the Viaplay streaming service. The change was subject to approval of shareholders, which occurred at the AGM held yesterday (Wednesday).

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