Nent Group makes Premier League latest rights purchase

Swedish media company Nordic Entertainment Group (Nent Group) has sealed its third major rights deal this week by extending its agreement with the Premier League, the top division of English club football.

Nent has been awarded the exclusive rights to show live coverage of Premier League football matches for the 2019-20 to 2021-22 seasons in Sweden, Denmark and Finland.

Nent, under its previous guise of Modern Times Group, was an existing Premier League rights-holder. Under the new deal, matches will be shown on Nent’s television channels and streaming services, together with extensive local language commentary, highlights, interviews, profiles, archive footage and related programming.

Anders Jensen, Nent Group president and chief executive, said: “Our coverage of English football is unparalleled with the FA Cup, EFL Cup and EFL Championship, as well as the best Premier League teams competing on the ultimate European stage in the Uefa Champions League.”

Today’s (Thursday’s) Premier League deal comes after Nent yesterday agreed a three-season extension to its rights deal in Sweden, Denmark and Norway for the Formula One motor-racing championship.

Nent, under its MTG moniker, has held F1 rights in the Nordic region since 2005 and its new deal will cover the 2019, 2020 and 2021 seasons.

On Tuesday, Nent secured the exclusive Nordic media rights to the International Handball Federation’s World Championship until 2025 and the European Handball Federation’s European Championship until 2026.

Nent Group also extended its rights to the EHF Champions League, European Handball League and the EHF Cup until 2023.