Nent lands long-term Damallsvenskan rights in deal including Sweden

(Photo by Linnea Rheborg/Getty Images)

The Nordic Entertainment (Nent) Group has secured a deal with the Swedish Elite Football Dam (EFD) which will see its Viaplay streaming service show the top-tier of women's football in Sweden, the Damallsvenskan, in 10 countries from 2022 to 2026.

Viaplay will broadcast every Damallsvenskan match in all Nordic and Baltic countries, Poland, and the Netherlands, over the next five seasons.

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