Nent picks up Nordic rights to the inaugural W Series

Nordic Entertainment (Nent) Group has acquired rights in the Nordics to the 2019 edition of the W Series, the new women’s motorsport championship.

Nent’s deal, with the Pitch International agency, is for live rights to all six races across Denmark, Finland, Norway and Sweden. It will exploit the rights on its Viaplay streaming service and Viasat pay-television channels.

W Series appointed Pitch to market its global media rights – excluding the UK – last week. Commercial broadcaster Channel 4 acquired W Series rights in the UK.

Nent will also broadcast ancillary coverage to the W Series including build-up and behind-the-scenes content. Finnish driver Emma Kimiläinen is competing in the 2019 edition, which begins this weekend.