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Nent snaps up MLB rights in Nordic region

Swedish media company Nordic Entertainment Group (Nent Group) has acquired rights in the Nordic region for North America’s Major League Baseball.

The deal, which starts immediately, will run until the end of 2019.

Nent Group will show up to 12 games live every week, plus every contest from the season-ending World Series.

The rights will be exploited across Nent’s television channels and the Viaplay streaming service.

The coverage will be available in Denmark, Finland, Norway and Sweden.