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Nent sublicenses Premier League rights in Denmark

Nordic Entertainment (Nent) Group has sublicensed English Premier League rights to the broadcaster YouSee in Denmark from 2019-20 to 2021-22.

YouSee, which is owned by Danish telco TDC, will broadcast 116 non-exclusive Premier League matches over the three seasons. YouSee will exploit the rights on the Xee channel, a joint-venture with Fox Networks Group that was launched in January.

All matches will also be streamed by Nent’s Viaplay streaming service.

The Premier League sold Nent rights in Denmark for the 2019-22 cycle last year. Nent currently holds Premier League rights in a three-season deal, from 2016-17 to 2018-19, and sublicenses half of the rights to media company Discovery.

During this period, the relationship between Discovery and Nent soured after the former dramatically lowered the cost of its OTT service Eurosport Player in the country, undercutting Nent.