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Viaplay set for UK and Germany, ‘may’ add sports to entertainment-focused offering

Nordic Entertainment (Nent) Group has this morning detailed plans to step up the pace and scale of expansion plans for Viaplay by announcing that its streaming service will launch in Canada, German-speaking countries and the UK, but with entertainment-focused rather than sports programming.

Viaplay will launch in the UK in the second half of 2022 and then in Canada, Germany, Austria and Switzerland during 2023.

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