The Nordic Entertainment (Nent) Group will increase the exposure of Denmark’s 1st Division, the second-tier football league in the country, by broadcasting all matches on its Viaplay streaming service.
Nent will produce and stream all matches on Viaplay, whilst also continuing to select one fixture per match-week to broadcast on its on its linear free-to-air channel TV3. Nent’s increased output will begin when the 1st Division resumes on February 28 following a winter break.
The media group has said that the matches will be produced to broadcast quality and will all have commentary.
In previous seasons, the home 1st Division clubs had been responsible for the broadcast production with the exception of the one weekly Sunday-afternoon match broadcast by TV3.
Nent currently holds rights to the league as part of its top-tier Superliga agreement with the Divisionsforeningen, a body that acts on behalf of both the clubs and the Danish football federation. The initial deal ran from 2015-16 to 2020-21 but the media group last year agreed a new three-season deal to secure its coverage of the top two divisions until 2023-24.
International media group Discovery also holds Superliga rights across the same cycles, but Nent’s 1st Divisions and Danish Cup rights are exclusive.