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Netflix ‘explores’ investments in sports leagues and streaming rights

Netflix's Los Angeles headquarters. (Photo by Mario Tama/Getty Images)

Streaming giant Netflix is taking a more serious look at investing in sport and considering taking stakes in competitions as well as acquiring streaming rights, The Wall Street Journal has reported.

The newspaper said Netflix last year held talks about acquiring the World Surf League but was unable to agree a price. The company is said to be considering investing in sport organisations in order to avoid the ever-increasing cost of acquiring rights on the open market. It is also said to believe it has the scale and marketing power to build smaller properties into bigger entities.

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