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New deadline issued for Lega Serie A to seal Mediapro deal

Lega Serie A, the organising body of the top division of Italian club football, has set a fresh deadline of September 30 to seal an agreement with Spanish agency Mediapro over its offer for domestic rights to the league.

The Lega set out the latest deadline following a meeting held yesterday (Monday) in the wake of Mediapro’s latest proposal, the third iteration of which was presented to the organisation on Friday.

Mediapro has already increased its rights offer to a basic €1.15bn ($1.28bn) per season for the three campaigns spanning 2021-22 to 2023-24, up from the previous offer of €1.05bn per season. This would increase to €1.283bn factoring in fees of €55m and €78m per season for archive rights and production costs, respectively.

Once the guaranteed sum of €1.15bn is exceeded a distribution mechanism will be activated which means Mediapro will take 75 per cent of the first additional €100m gathered, and the Lega 25 per cent. This will be reversed for all sums exceeding this amount.

Under its proposals, Mediapro plans on creating a joint-venture channel with the Lega that would provide coverage of matches.

Pay-television broadcaster Sky Italia and digital sports content and media company DAZN Group currently hold domestic rights to Serie A. The agreements, announced in June 2018, run until the end of the 2020-21 campaign.