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New Zealand Cricket broadens reach with Sporty Solutionz

The Sporty Solutionz agency has agreed a three-year deal with New Zealand Cricket to sublicense the media rights of its national team in a host of markets across the Indian subcontinent.

The deal involves all cricket hosted by the NZC governing body during the 2014-15, 2015-16 and 2016-17 seasons. It includes Pakistan, Sri Lanka, Bangladesh and other parts of the subcontinent, with the exception of India itself.

During the period of the contract, New Zealand will play host to eight international series, including three visits from Pakistan, two from Sri Lanka, and a visit each from Bangladesh, Australia and the West Indies.

NZC chief executive David White said: “At a time when the Blackcaps are making excellent progress as an international team, this new partnership will ensure their exposure to an ever-increasing media audience.”

Sri Lanka is currently touring New Zealand. The hosts won the two-match Test series 2-0 and have taken a 1-0 lead in a seven-match one-day international series that is due to end on January 29.