The National Football League has extended its programming partnership with US streaming service Pluto TV in a multiyear deal.
The two parties agreed a deal in August 2019 to create the NFL Channel on the ViacomCBS-owned platform, which is a “specially curated feed” of iconic library content featuring productions from NFL Films and NFL Media.
This includes previous seasons of the Hard Knocks series, team-specific season recaps dating back over a decade, and replays of classic games.
Now included will be programming dedicated to the NFL’s 100th-season celebrations, such as NFL’s 100 Greatest, NFL 100 All-Time Team, and NFL 100 Generations.
The channel will be continuously refreshed with new content including NFL Top 100 Players of 2019 and digitally-produced recaps, previews, press conferences, moments and more. This will include series such as NFL Game Replay,Sound FX, NFL Top 10, Around the NFL, and more.
“We are thrilled to continue our partnership with Pluto TV that provides fans with more exciting NFL content including our critically-acclaimed programming celebrating the NFL 100 season last year,” said Jesse Wallace, NFL vice president of affiliate sales and distribution. “NFL fans enjoy having access to our classic games and programming year-round, and we’re proud to give Pluto viewers access to more exciting content from their favorite teams and players.”
Pluto TV has more than 24m monthly active viewers. Terms were not disclosed.