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NFL, YouTube extend content partnership

The National Football League and Google-owned streaming service YouTube have announced a partnership renewal that will bring more league content to the NFL’s official YouTube channel.

Among the new exclusive NFL content coming to YouTube – which includes original series, game previews, highlights, and analysis – is the second season of NFL Game Day All-Access, which premiers on September 16.

Produced by NFL Films, NFL Game Day All-Access utilizes a variety of production elements including game footage, wired sound, mobile video and more to tell the complete story from players and coaches’ perspective of an NFL game day.

Each 20-minute episode will be made up of key moments throughout the day from warm-ups and game moments, to postgame activities.

The official NFL YouTube channel boasts more than 6.6 million subscribers, adding over 1.5 million subscribers last season.

“YouTube continues to be an important partner in accessing millions of highly engaged fans around the world,” said Blake Stuchin, NFL’s vice president of digital media business development. “We look forward to providing fans with more exciting content, from game previews and recaps of every game, to growing franchises like NFL Explained as well as the second season of NFL Game Day All-Access.”​

Earlier this month, the NFL struck a new carriage agreement with YouTube that will see the NFL Network and NFL RedZone distributed on the YouTube TV over-the-top streaming service.