Sky’s fees for the renewal – and in the current deal – are understood to also incorporate significant outlay on marketing and promotion.
Team Marketing's contract for the 2024-27 cycle does not contain an automatic renewal clause as it has done in the past, nor does it contain any option for extension. No matter how well it performs, the agency faces an uphill battle to survive.
Media group ARY agreed a high entry price to acquire exclusive domestic streaming rights in Pakistan to the national cricket team’s matches against the West Indies in June and against England this autumn.
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