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Nigerian Olympic Committee strikes rights deals for Rio 2016

The Nigerian Olympic Committee has agreed deals to sublicense free-to-air rights for the 2016 Olympic Games to four broadcasters.

The NOC has signed agreements with Nigeria Television Authority, Silverbird TV, AIT and Smooth Promotions, which is otherwise known as Hip TV. The organisation had originally acquired the free-to-air rights across all media platforms for the Nigerian territory under a deal struck with the International Olympic Committee.

The broadcast partners will offer 170 hours of live and highlights programming of this summer’s Olympic Games in Rio de Janeiro, Brazil, with all content being broadcast in English.

NOC president Habu Gumel said sports in which Nigeria is competing will be afforded live coverage across the time slots of 12-3pm, 4-7pm and 8-11pm.

“From a commercial perspective, this model is a win-win situation which will help the NOC to realise funds to support the activities of the Olympic Movement in Nigeria,” Gumel added.