Roland Nikolaou has joined the Sportfive agency’s international arm as its new vice-president and deputy head of media sales.
Nikolaou will work closely with Shiva Misra, Sportfive International’s senior vice-president and head of media sales, to manage the agency’s international media rights portfolio. He will also lead Sportfive International’s business in the Middle East and Africa.
Nikolaou, who most recently served as head of the Middle East and North Africa at the IMG Media agency, previously worked for the World Sport Group agency which, like Sportfive, is a subsidiary of the Lagardère media conglomerate’s sports marketing division, Lagardère Unlimited.