NOS bid for Eredivisie rights was competitive, regulator says

Dutch public-service broadcaster NOS’s bid in the current cycle for highlights rights to the Eredivisie, football’s top division in the country, was competitive, according to national media regulator the CvdM.

Commercial broadcaster SBS made the complaint against the deal after losing out to NOS in the rights-selling process. The rights cover three seasons, from 2014-15 to 2016-17.

However, the CvdM did order the wording of the contract to be amended to remove mentions of free exposure for pay-television broadcaster Fox, which has rights for the Eredivisie in a 12-season deal, from 2013-14 to 2024-25, and exploits live rights on the Fox Sports Eredivisie channel.