NOS seals Benfica rights

Portuguese telco NOS has acquired rights for matches featuring the country’s Primeira Liga top-tier football club Benfica.

The rights will run for three seasons, from 2016-17 to 2018-19, and could be extended up to a total of 10 seasons, until the end of the 2025-26 campaign.

NOS, a division of media company SGPS, will pay a total of €400m ($424m) over the next three seasons, with the figure increasing on an annual basis over the three-season period.

The deal covers domestic and international rights for Benfica’s home matches and includes distribution rights for the club’s in-house pay-television channel, BTV.

In July, BTV acquired rights for the top divisions of football in Italy and France, Serie A and Ligue 1. Although the lengths of the deals were not disclosed, Portuguese reports claim that the agreements will run beyond the end of the current 2015-16 season. BTV’s deal for the English Premier League expires at the end of the 2015-16 campaign, after which the rights will be switch to pay-television rival Sport TV.