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Novasports renews Euroleague Basketball rights in Greece, Cyprus

Pay-television broadcaster Novasports has retained rights in Greece and Cyprus for Euroleague Basketball’s two main competitions, EuroLeague and EuroCup.

The new agreement will run for three years, from 2020-21 to 2022-23.

The agreement was reached with one year remaining on Novasports’ previous rights deal with Euroleague Basketball. Novasports has been a rights partner of Euroleague Basketball for nearly two decades.

Two Greek clubs – Panathinaikos OPAP Athens and Olympiacos Piraeus – will compete in the EuroLeague in the upcoming campaign, while Promitheas Patras will participate in the EuroCup.

Novasports will show live coverage of up to four games from Euroleague Basketball tournaments per week this coming season.