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AFL mega-deal puts pressure on NRL over domestic rights revenue

NRL chief executive Andrew Abdo and ARLC chairman Peter V’landys. (Photo by Mark Kolbe/Getty Images)

The Australian Football League's recent record domestic media rights deals have put pressure on the management of the National Rugby League over its own domestic rights valuation.

The AFL and the NRL are Australia's two biggest domestic leagues. Last week, the AFL announced record-breaking deals worth a total of A$643m ($443m)-per-year deal with pay-television broadcaster Foxtel, free-to-air commercial broadcaster Seven and telco Telstra, covering 2025 to 2031. The deals were agreed after a highly competitive rights auction.

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